“Screaming” Alarm Clock
This treatment is for a screaming alarm clock. It will be adaptable by the person using it. It will contain a squirt gun that sprays water if snooze is hit too many times. It will also contain a recorder and a speaker so that the person may record a sound or a voice that makes them wake up. Hence the “screaming” alarm clock.
The target audience will be for teenagers/young adults. High school students could find it useful, but they usually have their parents to wake them up, so this will mainly be targeted at college students and those just out of college who need to adapt to the career life.
This product will be advertised using magazine ads (whatever college kids read), Internet advertisements on popular sites like Facebook and Twitter, on television (most likely on MTV or Comedy Central), and on billboards located near college towns.
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